Inspired by the pristine beauty of Oregon’s Wallowa Valley, we are redefining the meaning of green. If you check the labels on many soaps and detergents, even those labeled “eco friendly,” you often find ingredients that sound eco-friendly but are actually unsafe for the environment. Alternatively, products may boast natural ingredients, but they just don’t get the job done. We aim to eliminate these trade-offs and provide products that leave the earth—and your home, car, and clothing—sparkling. That’s what green means to us.
Offering New Solutions To Big Problems
We had three goals when we started Wallowa Valley Cleaning Products. First, to create truly environmentally safe cleaners that actually do the job of cleaning; second, to use less plastic; and third, to make our products simple for everyone to use. Using the most advanced cleaning technology available, we developed eleven formulations that go far beyond what is currently considered green, and then dedicated three years to field testing our products to ensure that they work as well as or better than conventional detergents and cleaners. Our biggest challenge has been mitigating how we use plastic—could we claim to be green when our products come in plastic bottles? We believe we can: we have developed a recycled, recyclable bottle that can be refilled with our products again and again once we establish a distribution system designed to facilitate reusing the same bottle.
During our testing process, we got some important feedback from senior citizens. They told us that many cleaning products are too heavy for them to handle, and use labels that are hard to read. We listened, and now most of our formulations are available in smaller packages with elder-friendly, large-print labels—just another example of the revolution we’re starting here in Wallowa Valley.
We disclose every ingredient we use, be it plant, mineral, or synthetic, as well as its source or derivation. Our website and labels also list the ingredients we will never use, even if other “green” companies do.
We use approximately ten synthetic (oil-based) ingredients, and all are listed by the Environmental Protection Agency (EPA) as “Safer Choice Ingredients” per the Code of Federal Regulations. We use them because we are not aware of an effective substitute at any price. Without them, our products will spoil or may not work effectively, based on current scientific data. All the synthetic ingredients we currently use are targeted for replacement, and used as sparingly as possible. All are recommended by the EPA as the current best option relative to safety, the environment, and sustainability. If you are aware of a plant-based substitute for any of these synthetic ingredients, we would love to hear from you.
WVCP’s core character is rooted in continuous improvement. Our founders—seven broadly experienced men and women—are committed to continual improvement and innovation, both in our lives and in how we operate WVCP.
WVCP is committed to completing the implementation, registration, and operation of the company utilizing a Quality Management System (QMS) under the ISO 9001:2015 standard. Organized, consistent, impeccably-managed continuous improvement is the engine of this system, and powers everything we do. We actively, persistently, methodically, and effectively improve our formulations, manufacturing systems, containers, and interactions with customers and distributors and refillers.
In addition to emphasizing human safety, environmental impact, and sustainable sourcing, we embrace comprehensive continuous improvement across our entire organization. While we believe we are already second-to-none in terms of ultra-green and ultra-effective, we will continue to search for safer and more effective ingredients until all are sustainable and plant-based. If you have scientific data on improved ingredients, please let us know. Our chemists are always looking for breakthrough improvements.
Our ISO 9001 certified process ensures continuous improvement in the following:
When we say we use the best ingredients we can, we mean it. This means avoiding many ingredients used by many other companies, such as Ethylenediaminetetraacetic acid (EDTA). EDTA is a cheap chemical commonly used to combat soap scum and water hardness. You’ll find it in many “green” detergent brands. While it is considered non-hazardous, it is not biodegradable. In our minds, that’s a hazard. When EDTA makes its way into water systems, it binds with naturally occurring metals and disrupts the balance of healthy biomes like our beloved Wallowa Lake. For EDTA and other questionable components, we use our collective expertise to create substitutes that may be more expensive, but are equally effective and, most importantly, totally benign. And that is just one of more than fifteen common cleaning ingredients we will never use.
We will never use:
Did you ever buy a product only to find it smells cloyingly fake? The science of fragrance is chemically complex and the formulations that deliver those smells can impact both the environment and personal health. Our ultra-premium, expertly crafted fragrances are certified as 100% derived from natural sources. This means they come with a special hard-earned designation called ISO 9235 that verifies the fragrances come exclusively from plants. Not only does this ensure that our cleaning formulations don’t hide any undisclosed bad chemicals, it also means our fragrances have a gentle therapeutic smell. We want to please the senses, not knock them sideways.
Because we are a self-managed, small-scale producer, we can control and deliver extremely effective cleaning solutions that not only meet but surpass current standards for environmental and human safety. Think of us as a craft brewery or village bakery: we create artisanal products with a considerate and hands-on approach.
As a caring cadre of science, engineers, and business nerds, we are bent on taking sustainable cleaners to a new level by sourcing superior ingredients, engineering effective formulations, and deploying operational excellence to rival that of the world’s best visionaries. The goal is simple: maximize human safety, minimize environmental impact, and tell the truth.